About
DIANTHA
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OUR HISTORY
An Italian Legacy Rooted in the Land
Some stories don’t begin with a date, but with a scent. The scent of freshly tilled soil, crushed olive leaves, and grape must fermenting in old vats. This sensory memory is the soul of Diantha—a brand rooted in Puglia, in the sun-drenched countryside and the age-old gestures that have defined Southern Italy’s agricultural identity for centuries. Francesco Falcone is the hand that nurtures Diantha’s present, like one who tends to an ancient olive tree: knowing it, listening to it, respecting its roots and guiding its natural evolution.
He descends from generations of farmers—grandparents and ancestors who lived by the rhythms of the land, cultivating vines, olive trees, flowers and oilseeds with quiet dedication. Their bond with nature was never broken. It evolved into a new expression, a contemporary vision that honors the past while embracing the future.
Today, that vision lives in Diantha: a brand born to elevate natural oils through expertise, precision, and a deep respect for what the earth provides. The mission remains timeless—to preserve the essence of purity and transform it into something beautiful.
From Passion to Profession: Oil as a Life Choice
Diantha was founded on solid ground: academic training in business economics, experience in leading food companies, and specialized knowledge as a certified oil sommelier. This foundation gave rise to a structured yet refined approach: carefully selecting the finest batches of vegetable oils, evaluating them with sensory discipline, and refining them through controlled, state-of-the-art processes. Each bottle reflects a conscious decision—guided by experience, technical know-how, and a pursuit of harmony between taste, transparency, and quality.
For Diantha, oil selection is not just a technical step—it’s a cultural gesture. It’s the invisible thread that ties together agriculture, science, and lifestyle. Every oil that carries our name is the result of choices made with care and long-term vision.
The Heart of Puglia, the Best of Nature
In Brindisi, in the very heart of Puglia’s fertile plains, we operate a modern, flexible facility designed to enhance each oil through precision and care. This land, known for its agricultural heritage, is home to centuries-old olive trees, orderly vineyards, blooming flax fields, and golden stretches of sunflowers—a landscape that inspires our selection and defines the spirit of our brand. From here come our Italian oils: from olive, grapeseed, linseed, and sunflower seeds, all cultivated with integrity and attention to quality.
But Diantha’s reach goes far beyond. We also source exceptional oils from regions around the world where climate and tradition yield outstanding results. Avocado oil—smooth, balanced, and incredibly versatile. Coconut oil—naturally fragrant and ideal for a lighter, plant-based lifestyle. And also rice bran, pumpkin seed, walnut oils—each with its own distinctive character. What unites them all is a path of rigorous selection and respectful transformation that upholds the Diantha name with every drop.
Uncompromising Quality, Elegantly Bottled
True beauty begins within. For us, quality is not a claim—it’s a commitment. With four advanced bottling lines, we offer a wide range of formats, from 100 ml to 1 liter, ensuring full traceability, production agility, and high food safety standards. Our facility is IFS and organic certified. But beyond certifications, it’s the details that define us: clean processes, coherent choices, and thoughtful packaging materials.
Every Diantha bottle is crafted to complement refined kitchens and premium shelves alike. No additives, no artificial flavors—only natural oils, selected and preserved with integrity. Our packaging reflects this philosophy: minimal, elegant, and unmistakably Italian. Because true quality speaks before the bottle is even opened.
Every Drop Tells the Story of Italy
Diantha is already present in select international markets, where it is recognized as a refined and reliable expression of modern Italian excellence. The name evokes a delicate, blooming flower—but what we bring to the table is more than beauty: it’s experience. Every drop tells a story of balance, heritage, and thoughtful taste. It’s Italy in liquid form: where food is love, time is culture, and elegance lives in simplicity.
Choosing Diantha means inviting a piece of Italy into your kitchen—into your lifestyle. An invitation to share, savor, and trust.
The Right Oil for Every Way of Living
Food today is more than fuel—it’s identity, wellness, and conscious choice. That’s why Diantha’s range speaks to diverse lifestyles and evolving needs. Avocado oil is loved for its richness in healthy fats and smooth culinary performance. Coconut oil, with its bright aroma and natural composition, is ideal for plant-based cooking and creative breakfasts. Alongside them, our Italian oils from grapeseed, linseed, sunflower, and olive remain trusted staples—light, nutritious, and full of character.
Each oil offers a different path to wellbeing—whether through tradition or innovation. At Diantha, we believe oil should not only enhance your meals but support your life. With every bottle, we offer a choice that reflects care, curiosity, and the quiet beauty of eating well.
